Call for Papers

CfP special issue on "Digital Transformation and Service"

Submission deadline: December 06, 2024

Guest Editors

* Christian Bartelheimer, Paderborn University, Germany, christian.bartelheimer(at)
* Daniel Beverungen, Paderborn University, Germany, daniel.beverungen(at)
* Lysanne Lessard, University of Ottawa, Canada, lysanne.lessard(at)
* Antonia Meythaler, University of Potsdam, Germany, antonia.meythaler(at)
* Jochen Wirtz, National University of Singapore, Singapore, jochen(at) 


Technological developments such as Cloud Computing, the Internet of Things, Big Data and Artificial Intelligence (AI) continue to drive the digital transformation of business and society. With the advent of platform-based ecosystems and their potential to address complex challenges, there is a trend towards greater interconnectedness between different stakeholders to co-create services based on the provision and use of data. While previous research on digital transformation mainly focused on digital transformation within organizations, understanding and shaping the implications for digital transformation on different layers (e.g., interorganizational cooperation and platform ecosystems) is of growing importance (Beverungen et al. 2022). In particular, the conceptualization and implications of public data spaces and the development of related ecosystems provide promising research opportunities.

Against this backdrop, recent technological advancements in generative AI (GenAI) transform all types of services and question many taken-for-granted assumptions about value co-creation among humans and machines in service ecosystems (Fabri et al. 2023, Demetis & Lee 2018, Vargo et al. 2023). In this context, it is of growing importance to consider principles of digital responsibility, comprising sustainability, participation, functionality, data privacy, transparency, fairness, accountability, and norms and values (Lobschat et al., 2021; Wirtz et al., 2023). Employing a service lens, it is unclear how we can design and implement AI on an individual and collective level in service ecosystems while ensuring that value co-creation and allocation stick to the principles of digital responsibility (Trier et al., 2023). In particular, there is a need to investigate two distinct yet interconnected facets of AI in service contexts. On the one hand, we need to examine how AI can be leveraged to innovate and transform diverse processes in data spaces and service ecosystems while implementing the principles of digital responsibility. On the other hand, we need to develop prescriptive knowledge about how AI-based services ought to be designed and implemented in data spaces and service ecosystems based on these principles.

Central issues and topics

Possible topics of submissions include, but are not limited to:

  • Service systems engineering
  • Digital service system transformation
  • Value co-creation and value co-destruction in service ecosystems
  • Datafication of service
  • Service innovation in digital service ecosystems
  • Decentralized business models and business model innovationTrust, privacy, and identity in service Ecosystems
  • Digital responsibility of service
  • (Corporate) digital responsibility in service organizations and ecosystems
  • Human-centered digital transformation
  • Design of transparent and sustainable AI-based service
  • AI for the sustainable transformation of service ecosystems
  • Large language models for service systems
  • New vistas for service in different domains, e.g., industry, smart cities, and health care


Electronic Markets is a Social Science Citation Index (SSCI)-listed journal (IF 8.5 in 2022) in information systems. With this call for papers, we aim to enhance the current topical collection on "Digital Transformation and Service." (

We encourage authors of diverse backgrounds to submit original contributions with a broad range of methodological approaches, including conceptual, design-oriented, qualitative, and quantitative research. This call is open for all contributions but also invites selected papers from the International Conference on Wirtschaftsinformatik 2023 (WI23,

All papers must fit the journal scope (for more information, see and will undergo a double-blind peer-review process. Submissions must be made via the journal's submission system ( and comply with the journal's formatting standards. The preferred article length is approximately 10,000 words, excluding references. Instructions, templates, and general information are available at If you would like to discuss any aspect of this special issue, you may contact the guest editors.


Digital Transformation, Service, Generative AI, Ecosystems, Digital Responsibility

Important deadline

* Submission Deadline: December 6, 2024



Beverungen, D., Hess, T., Köster, A. & Lehrer, C. (2022). From private digital platforms to public data spaces: implications for the digital transformation. Electronic Markets, 32, 493-501.

Demetis, D., & Lee, A. S. (2018). When humans using the IT artifact becomes IT using the human artifact. Journal of the Association for Information Systems, 19(10), 5.

Fabri, L., Häckel, B., Oberländer, A. M., Rieg, M., & Stohr, A. (2023). Disentangling Human-AI Hybrids: Conceptualizing the Interworking of Humans and AI-Enabled Systems. Business & Information Systems Engineering, 65(6), 623-641.

Lobschat, L., Müller, B., Eggers, F., Brandimarte, L, Diefenbach, S., Kroschke, M., & Wirtz, J. (2021). Corporate Digital Responsibility. Journal of Business Research, 122(January), 875-888.

Trier, M., Kundisch, D., Beverungen, D., Müller, O., Schryen, G., Mirbabaie, M., & Trang, S. (2023). Digital Responsibility: A Multilevel Framework for Responsible Digitalization. Business & Information Systems Engineering, 65(4), 463-474.

Vargo, S. L., Fehrer, J. A., Wieland, H., & Nariswari, A. (2024). The nature and fundamental elements of digital service innovation. Journal of Service Management, 35(2), 227-252.

Wirtz, J., Kunz, W., Hartley, N., & Tarbit, J. (2023). Corporate Digital Responsibility in Service Firms and their Ecosystems. Journal of Service Research, 26(2), 173-190.