Top 10 Cited Articles

The Top 10 most cited articles of Electronic Markets from the past ten years based on a citation analysis of Google Scholar data are:

  1. Gretzel, U., Sigala, M., Xiang, Z. & Koo, C. (2015). Smart tourism: foundations and developments. (Cited by 1800)

  2. Huotari, K. & Hamari, J. (2016). A definition for gamification: anchoring gamification in the service marketing literature. (Cited by 910)

  3. Akter, S. & Fosso-Wamba, S. (2016). Big data analytics in E-commerce: a systematic review and agenda for future research. (Cited by 726)

  4. Neuhofer, B., Buhalis, D. & Ladkin, A. (2015). Smart technologies for personalized experiences: a case study in the hospitality domain. (Cited by 586)

  5. Hein, A., Schreieck, M., Riasanow, T., Soto Setzke, D., Wiesche, M., Böhm, M., & Krcmar, H. (2020). Digital platform ecosystems. (Cited by 547)

  6. Janiesch, C., Zschech, P., & Heinrich, K. (2021). Machine learning and deep learning. (Cited by 462)

  7. Adam, M., Wessel, M. & Benlian, A. (2021) AI-based chatbots in customer service and their effects on user compliance. (Cited by 381)


Last update: March 02, 2023