Volume 26, Issue 3
Special issues on "Dynamics of customer interaction on social media platforms" and general research
Editorial
Electronic Markets on customer-orientation
Rainer Alt
Preface
Dynamics of customer interaction on social media platforms
Ulrike Baumöl, Linda Hollebeek and Reinhard Jung
Research Paper - Special Issue
Insights from consumer interactions on a social networking site: Findings from six apparel retail brands
Carsten D. Schultz
Research Paper - Special Issue
Consequences of customer engagement behavior: When negative Facebook posts have positive effects
Sofie Bitter and Sonja Grabner-Kräuter
Research Paper - Special Issue
The low status advantage: The effect of status structure on participation in an online community
Sara Hanson and Lan Jiang
Research Paper - Special Issue
Generating and exploiting customer insights from social media data
Alexander Wieneke and Christiane Lehrer
Research Paper - General Research
Social commerce — state-of-the-art and future research directions
Catherine Baethge, Julia Klier and Mathias Klier
Research Paper - General Research
Bank employees’ internal and external perspectives on e-service quality, satisfaction and loyalty
Gjoko Stamenkov and Zamir Dika
Access Options
All abstracts and papers are available on SpringerLink.