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Volume 18, Issue 2
General research and focus theme section on 'Internet Marketing'
Contents
Editorial
Hubert Österle; Volker Schmelich
Preface to the Focus Theme Section: 'Internet Marketing'
Christopher Holland
The Influence of Advergames on Players' Behaviour: An Experimental
Study
Calin Gurau
Branding 2.0 - Using Web 2.0 Principles to build an Open Source
Brand
Martin Mairinger
An Empirical Study of Online Word of Mouth as a Predictor for
Multi-product Category e-Commerce Sales
Alanah Davis; Deepak Khazanchi
Exploring Loyalty Intention in the Electronic Marketplace
Her-Sen Doong; Hui-Chih Wang; Hui-Chi Shih
Motivations and Contribution Behaviour in Social Bookmarking
Systems: An Empirical Investigation
Raquel Benbunan-Fich; Marios Koufaris
Standardizing Interactive Pricing for Electronic Business
Michael Schwind; Oliver Hinz; Tim Stockheim; Martin
Bernhardt
Decentralized Electronic Markets: Exploring the Effects of Revenue
Splitting Inside File Sharing Systems
Oliver Quiring; Benedikt von Walter; Richard Atterer; Thomas
Hess
Conducting International Business at eBay: The Determinants of
Success of e-Stores
Paul Komiak; Sherrie Y. X. Komiak; Michael Imhof
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All abstracts and papers are available on this website.