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Volume 13, Issue 3
General research and focus theme section on eBranding.
Contents
EditorialLucia Pavlikova; Beat F. Schmid; Andreas Herrmann; Eric J. Johnson
Preface to the Special Section on E-branding
Andreas Herrmann; Eric J. Johnson
When Reputation Engenders Trust: An Empirical Investigation in Business-to-ConsumerElectronic Commerce
Sabine Einwiller
The Impact of Visiting a Brand Website on Brand Personality
Brigitte Müller; Jean-Louis Chandon
The Use of Domain Names in e-branding by the World's Top Brands
Jamie Murphy; Laura Raffa; Richard Mizerski
An Experimental Comparison of a Traditional English Clock Auction anda Web-Based Auction in a Multiple Unit Environment
Minna Häkämies; Jeffrey E. Teich; Hannele Wallenius; Jyrki Wallenius
E-commerce Auction Agents and Online-auction Dynamics
Dawn G. Gregg; Steven Walczak
The Diffusion of Internet Banking in Western Europe
Jacques Bughin