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Volume 11, Issue 1
General research and focus theme section on Anniversary Edition: Business Models.
Contents
Editorial
Beat F. Schmid; Brigette Buchet
Preface: Introduction to Special Section - Business Models
Rainer Alt; Hans-Dieter Zimmermann
Re-thinking E-commerce Business Modelling in Terms of
Interactivity
Ulf Essler; Randall Whitaker
Personalized Interactive TV Advertising: The iMEDIA Business
Model
Katherine C. Pramataris; Dimitris A. Papakyriakopoulos; George
Lekakos; Nikolaos A. Mylonopoulos
Strategic Preparedness: A Critical Requirement to Maximize
E-commerce Investments
Kenneth A. Saban
A Value-added Model for E-Commerce
Thomas O'Daniel
What is New About the Digital Economy?
Beat F. Schmid
Engaging SMEs in E-commerce: The Role of Intermediaries within
eClusters
David H. Brown; Nigel J. Lockett
Small Digital Business in Electronic Markets: A Blueprint for
Survival
Sulin Ba; Andrew B. Whinston; Han Zhang
Adapting the Internet as Distribution Channel for Stationary
Retailers: The Austrian Case
Maria Madlberger; Herbert Kotzab
Do Internet Shopping Aids Make a Difference? An Empirical
Investigation
Leo R. Vijayasarathy; Joseph M. Jones
Calendar of Events
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All abstracts and papers are available on
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