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Volume 10, Issue 3
General research and focus theme section on Electronic Commerce and Marketing.
Contents
Editorial
Beat F. Schmid; Brigette Buchet
Issues in Direct Channel Distribution: A Comparison of Selling via
the Internet in the Airline Business and the Fast-moving Consumer Goods
Industry
Julian Pötzl
Viral Marketing - Establishing Customer Relationships by
'Word-of-mouse'
Sabrina Helm
Management of Customer Relationship in Business Media
(MCR-BM)
Veith Körner; Hans-Dieter Zimmermann
Transaction- and Trust-Based Strategies in E-commerce - a Conceptual
Approach
Ben Birkhofer; Marcus Schögel; Torsten Tomczak
Scoring with the Net - the Cybermarketing of English Football
Clubs
John Beech; Simon Chadwick; Alan Tapp
A Framework for Cyber-Enhanced Retailing: Integrating E-Commerce
Retailing with Brick-and-Mortar Retailing
James R. Otto; Q. B. Chung
Information-Processing Costs in Online Stock Trading
Se-Joon Hong
EC and Supply Chain Management: Towards Cross-Industry Supply
Chains
Satish Nambisan
Book Reviews
Calender of Events
Access options
All abstracts and papers are available on
this website.