Special Issue on "Digitization of the Individual"

For more information about the Special Issue, please have look on the Call for Papers.

Playing for fun or for profit: how extrinsically-motivated and intrinsically-motivated players make the choice between competing dual-purposed gaming platforms
Esko Penttinen, Merja Halme, Pekka Malo, Timo Saarinen, Ville-Matias Vilén


Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers’ behaviors
Katrine Kunst, Ravi Vatrapu

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All abstracts and papers are available on this Website.