Volume 23, Issue 3

Special Issue on "Internet Marketing" and General Research

Editorial 23/3
Electronic Markets on Internet marketing

Rainer Alt and Hubert Österle

Preface
Introduction to the special theme on Internet marketing

Christopher P. Holland, Kristin Diehl and Andreas Herrmann

Special Theme
Internet marketing: a content analysis of the research
J. Ken Corley II, Zack Jourdan and W. Rhea Ingram

Special Theme
A cross-industry analysis of the spillover effect in paid search advertising
Florian Nottorf and Burkhardt Funk

Special Theme
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Philipp Reichhart, Christian Pescher and Martin Spann

General Research
Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective
Quansheng Wang, Peijian Song and Xue Yang

General Research
How individuals choose topics to contribute at an online context
Naren Peddibhotla

General Research
Developing a decision support system for business model design
Dave Daas, Toine Hurkmans, Sietse Overbeek and Harry Bouwman

Access Options

All abstracts and papers are available on SpringerLink.