Volume 23, Issue 3

Special Issue on "Internet Marketing" and General Research

Editorial 23/3
Electronic Markets on Internet marketing


Rainer Alt and Hubert Österle

Preface
Introduction to the special theme on Internet marketing


Christopher P. Holland, Kristin Diehl and Andreas Herrmann

Research Paper
Internet marketing: a content analysis of the Research

J. Ken Corley II, Zack Jourdan and W. Rhea Ingram

Research Paper
A cross-industry analysis of the spillover effect in paid search advertising
Florian Nottorf and Burkhardt Funk

Research Paper
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products

Philipp Reichhart, Christian Pescher and Martin Spann

Research Paper
Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective
Quansheng Wang, Peijian Song and Xue Yang

Research Paper
How individuals choose topics to contribute at an online context
Naren Peddibhotla

Research Paper
Developing a decision support system for business model design
Dave Daas, Toine Hurkmans, Sietse Overbeek and Harry Bouwman

Access Options

All abstracts and papers are available on SpringerLink.