Volume 21, Issue 4

Editorial 21/4
Hubert Österle und Karen Heyden

Social embeddedness and online consumer behavior
Thomas Hess, Karl R. Lang und Sean Xin Xu

Service integrators in business networks—the importance of relationship values
Bernd Heinrich, Gregor Zellner uns Susanne Leist

Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences
Jamie Carlson und Aron O´Cass

Product type and consumers’ perception of online consumer review
Soonyong Bae und Taesik Lee

Online buying perceptions in Spain: can gender make a difference?
Sonia San Martín und Nadia H. Jimnez