Volume 18, Issue 2

Editorial
Editorial
Hubert Österle and Volker Schmelich

Preface
Preface to the Focus Theme Section: "Internet Marketing"
Christopher Holland

Research Paper - Special Issue
The Influence of Advergames on Players' Behaviour: An Experimental Study
Calin Gurau

Research Paper - Special Issue
Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand
Martin Mairinger

Research Paper - Special Issue
An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
Alanah Davis and Deepak Khazanchi

Research Paper - Special Issue
Exploring Loyalty Intention in the Electronic Marketplace
Her-Sen Doong, Hui-Chih Wang and Hui-Chi Shih

Research Paper - General Research
Motivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation
Raquel Benbunan-Fich and Marios Koufaris

Research Paper - General Research
Standardizing Interactive Pricing for Electronic Business
Michael Schwind, Oliver Hinz, Tim Stockheim and Martin Bernhardt

Research Paper - General Research
Decentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems
Oliver Quiring, Benedikt von Walter, Richard Atterer and Thomas Hess

Research Paper - General Research
Conducting International Business at eBay: The Determinants of Success of e-Stores
Paul Komiak, Sherrie Y. X. Komiak and Michael Imhof