Volume 18, Issue 2

Editorial
Hubert Österle and Volker Schmelich    

Preface to the Focus Theme Section: "Internet Marketing"
Christopher Holland    

The Influence of Advergames on Players' Behaviour: An Experimental Study
Calin Gurau    

Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand
Martin Mairinger

An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
Alanah Davis and Deepak Khazanchi    

Exploring Loyalty Intention in the Electronic Marketplace
Her-Sen Doong, Hui-Chih Wang and Hui-Chi Shih    

Motivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation
Raquel Benbunan-Fich and Marios Koufaris    

Standardizing Interactive Pricing for Electronic Business
Michael Schwind, Oliver Hinz, Tim Stockheim and Martin Bernhardt    

Decentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems
Oliver Quiring, Benedikt von Walter, Richard Atterer and Thomas Hess    

Conducting International Business at eBay: The Determinants of Success of e-Stores
Paul Komiak, Sherrie Y. X. Komiak and Michael Imhof