Volume 18, Issue 2
Focus Theme Section on "Internet Marketing" and General Research
Editorial
Hubert Österle and Volker Schmelich
Preface to the Focus Theme Section: "Internet Marketing"
Christopher Holland
An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
Alanah Davis and Deepak Khazanchi
Exploring Loyalty Intention in the Electronic Marketplace
Her-Sen Doong, Hui-Chih Wang and Hui-Chi Shih
Motivations and Contribution Behaviour in Social Bookmarking Systems: An Empirical Investigation
Raquel Benbunan-Fich and Marios Koufaris
Standardizing Interactive Pricing for Electronic Business
Michael Schwind, Oliver Hinz, Tim Stockheim and Martin Bernhardt
Decentralized Electronic Markets: Exploring the Effects of Revenue Splitting Inside File Sharing Systems
Oliver Quiring, Benedikt von Walter, Richard Atterer and Thomas Hess
Conducting International Business at eBay: The Determinants of Success of e-Stores
Paul Komiak, Sherrie Y. X. Komiak and Michael Imhof
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