Volume 10, Issue 3

Editorial
Editorial
Beat F. Schmid and Brigette Buchet

Research Paper - Special Issue
Issues in Direct Channel Distribution: A Comparison of Selling via the Internet in the Airline Business and the Fast-moving Consumer Goods Industry
Julian Pötzl

Research Paper - Special Issue
Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'
Sabrina Helm

Research Paper - Special Issue
Management of Customer Relationship in Business Media (MCR-BM)
Veith Körner and Hans-Dieter Zimmermann

Research Paper - Special Issue
Transaction- and Trust-Based Strategies in E-commerce - a Conceptual Approach
Ben Birkhofer, Marcus Schögel and Torsten Tomczak

Research Paper - Special Issue
Scoring with the Net - the Cybermarketing of English Football Clubs
John Beech, Simon Chadwick and Alan Tapp

Research Paper - General Research
A Framework for Cyber-Enhanced Retailing: Integrating E-Commerce Retailing with Brick-and-Mortar Retailing
James R. Otto and Q. B. Chung

Research Paper - General Research
Information-Processing Costs in Online Stock Trading
Se-Joon Hong

Research Paper - General Research
EC and Supply Chain Management: Towards Cross-Industry Supply Chains
Satish Nambisanhttp://www.tandfonline.com/doi/abs/10.1080/10196780050177125#.UY-tO7VqmVU

Book Reviews

Calender of Events