Volume 10, Issue 3

Editorial
Beat F. Schmid, Brigette Buchet

Issues in Direct Channel Distribution: A Comparison of Selling via the Internet in the Airline Business and the Fast-moving Consumer Goods Industry
Julian Pötzl

Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'
Sabrina Helm

Management of Customer Relationship in Business Media (MCR-BM)
Veith Körner, Hans-Dieter Zimmermann

Transaction- and Trust-Based Strategies in E-commerce - a Conceptual Approach
Ben Birkhofer, Marcus Schögel, Torsten Tomczak

Scoring with the Net - the Cybermarketing of English Football Clubs
John Beech, Simon Chadwick, Alan Tapp

A Framework for Cyber-Enhanced Retailing: Integrating E-Commerce Retailing with Brick-and-Mortar Retailing
James R. Otto, Q. B. Chung

Information-Processing Costs in Online Stock Trading
Se-Joon Hong

EC and Supply Chain Management: Towards Cross-Industry Supply Chains
Satish Nambisan

Book Reviews

Calender of Events