Electronic Markets was established in 1991, long before the Internet became known outside the academic world and before the rise of modern electronic commerce and electronic business.

The journal emerged from the 'Competence Center Electronic Markets' (CCEM) an industry-funded research group founded in 1989 by Prof. Beat Schmid at the University of  St. Gallen, Switzerland.

At that time, the concept of Electronic Markets (EM) was a vision developed by leading researchers from various different fields. From the very beginning, electronic market research and the respective publication followed a highly interdisciplinary approach. Whereas many journals focusing on EM-related subjects have their beginning and home in the domain of information systems (IS), Electronic Markets brought together researchers from various disciplines including IS and business but also economics, design, information science, psychology, and sociology from the very beginning. In doing so, it contributed to the emergence of a new area of research.

It is our strong belief that only an interdisciplinary perspective can cover the whole range of possible impacts of electronic markets on economic systems and thus on societies. Therefore, the main contribution of Electronic Markets to the respective fields is not only to address innovative and upcoming topics at an early stage but to broaden the perspective on e-commerce and e-business as well. And because it is evident that electronic markets significantly transform the way value is being created, there will be an even greater need for Electronic Markets in the future.

Electronic Markets is a multidisciplinary journal whose audience includes:

  • Scientists and scholars from various disciplines related to digital platforms, ecosystems and transformation

  • Managers and practitioners concerned with the digital transformation in business such as new (digital) business models or the business impact of new technologies
  • Policy and decision-makers in government, industry, and education

For overview of the history of EM see the Editorial 25/1: 25 years of Electronic Markets.